Radiohead are one again making waves with their commercial strategy…or, some would say, lack of strategy…by approving a high quality fan made bootleg copy of one of their concerts. What do they ask in return? Well they’re just asking you to make a donation to the Oxfam Haiti fund – which you can do here.
The footage is sliced together from 14 different fans who were recording the event on iPhones and camcorders. It was a relatively intimate gig of just 1,400 people so they managed to get some really good footage. Here it is:
Radiohead have proved their genius before in terms of how they promote their records and treat fans. They famously released “In Rainbows” as a digital download for whatever price people saw fit. As it turned out, not only did they please fans but, by removing all middle men in production and sale of the album, actually made more money than on any of their previous efforts.
We once again applaud Radiohead and look forward to their new studio album which they are currently working on.
Picture Courtesy of Angela n.
